Despite being a day of romance, apparently not everyone is dreaming about roses on Valentine’s Day.
Recent research by American legal site Avvo, Inc., found that the number of consumers seeking information about divorce on the website increases more than 40% in the weeks leading up to Valentine’s Day.
“Valentine’s Day seems to be a natural catalyst for people to evaluate, and in some cases, make a change in their relationship,” said Philadelphia divorce attorney Jennifer A. Brandt. “I see a distinct pattern where people take honest stock of their relationship in the New Year and make the difficult decision to seek divorce by Valentine’s Day.”
Avvo figures also show that:
- Individuals from Los Angeles, Houston, Chicago, Phoenix and Dallas lead the country in the number of people looking for a divorce lawyer on Avvo.com.
- The average cost of getting divorced in the U.S. is $15,000.
- 67% of the users looking for a divorce lawyer on Avvo are women.
“For the last four years, we’ve consistently seen a large increase in the number of people searching for information on ‘divorce’ around Valentine’s Day,” said Leigh McMillan, vice president of marketing, Avvo, Inc. “The spike is so consistent and so prominent to warrant calling it the ‘Valentine’s Effect’.”
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